There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Learn more about how keywords work and get your own keyword machine.

If Traffic And Exposure Means Everything To You And Your Online Business, So Does Reading Every Single Line Of This Letter!

Secret Affiliate Weapon 2.0:

Passive Income Secrets!

“The Simplest, Easiest, Fastest Proven Way To Automatic Income Every Single Month!”

My name is Ewen Chia, and I’ve made millions on the Internet over the past several years. I come from extreme poverty, and I haven’t forgotten it. Heck, ten years ago I probably would’ve given a major organ (or two) to anybody who would reveal the secret to making a reliable income online.

But now I’m free. My “secret weapon” is a simple system that I’ve painstakingly crafted to be hyper-effective. I’ve taught parts of it at sold-out seminars around the world.

When I revealed my “success formula” five years ago, I called itSecret Affiliate Weapon. That single product has helped over 50,000 people win back their financial freedom. But now it’s time for an update!

I’ve taken everything I learned when I created the original Secret Affiliate Weapon, and everything I’ve learned since, and rolled it all into a passive cash generation system to send unstoppable streams of cash straight into your accounts, quickly and easily, every single month.

I call it Secret Affiliate Weapon 2.0: Passive Income Secrets. And the real beauty of all this is:

This system is turnkey and automated. Seriously, once it’s set up, it’ll make you money month in and month out, without requiring your attention!

You don’t need any special technical skills or know-how. As long as you can turn on your computer and connect to the Internet you have the technical skills you need…

It’s quick, easy to do once you know my secrets. And the money continues to flow to your accounts every single month!

You don’t need any special technical skills to use this powerful money making system. You don’t have to be a genius. It doesn’t matter if you’ve been a miserable failure at everything else you’ve ever done in your life (including trying to make a buck online). All you need is a computer, and Internet connection, and the ability to read and write English.

Anyone can do this. YOU can do this! I know because I’ve done it myself.

All four modules together represent a distilled version of the material I teach at seminars around the world. This isthe “good stuff” that cuts right to the chase and shows you how to set up your own successful passive income business without the headaches and road blocks.

If you know anything about me at all, you know that my seminars sell out, even at $1,997 a seat (and more). So how much are the four core modules of Secret Affiliate Weapon 2.0 worth? I feel pretty comfortable putting a $297 value on it.

Think about it. How much did you spend for your last airline ticket, or your last vacation? And that didn’t even put any money in your pocket!

This comprehensive program is only $27 – one time payment!

Check it all out – even the nitty gritty bits and get instant access here….

• If you have an online business, chances are you are struggling to market your business and get free visitors to your website.

You and I both know that marketing and getting people to your website is one of the most important aspects of being successful in business. But let’s face it; marketing your business can be hard.

So why is it so hard to do?

Well the answer is; it’s confusing. There are so many different marketing strategies out there that it’s hard to know which ones are right for you, usually jumping from one activity to another not really succeeding at any. It can become a vicious cycle.

But here is a simple solution. Instead of spending so much time and money trying to get the latest strategy down pat, you can focus your efforts on a few activities that will generate floods of visitors.

How We Did It

By simply using a step by step format, and concentrating on one strategy at a time, we were able to increase our website visitors by over 500% combined.

We have spent the last couple of years in our businesses testing and trialling nearly every new online marketing strategy that has been released.

Now that we have succeeded in increasing our website visitors and have the proof – we want to show you how to do the same.

Why We Want To Show You

We have started our businesses from home, around our children. So have many of you reading this. We know. We have been there. We struggled with time and money and trying to get ahead. Now, more than ever, we need to work together so we can build our own successes and have the life we all dream of.

How we would have loved someone to take us by the hand, and show us step by step which strategies were going to work to drive traffic to our site, and to stop us wasting so much time on trial and error.

Because we feel the situation you are in, we want to help.

When you decide to join us, you’ll discover:

You will be taken step-by-step through plenty of traffic driving strategies that will help you to attract thousands of visitors to your website. You’ll be guided through a massive amount of ways to boost your traffic, all spelled out for your simple implementation.

Once you start using this system you will be amazed at the impact it will have on your business.

Who We Are

Meet Alison Basson, who, since using these very same strategies has increased her website traffic by over400%. Yes, the website was only up for a few weeks and immediately it started getting hundreds of daily, unique visitors.

“As a business owner I have to say business and life would be so much easier, if you didn’t have to worry about driving traffic to your website. It would actually stop a lot of businesses failing. But most business owners spend less than 25% of their time on marketing and generating visitors which is far too low; they need to be spending at least 60-70% of their time on this. After all this is where the money is!”

Meet Emma Rhoades, whose own website traffic increased 150% by implementation of these strategies..

“You see, many business owners, when they start, don’t understand that marketing is going to be their number one job from here on in. Without any website traffic, they don’t have potential clients. If you don’t have clients, you don’t have a business.

Listen to what others are saying…

My online resortwear business is small and new. The Traffic Essentials Course has notonly been very timely, it’s been the best $47 I’ve ever spent on my business! Honestly…here’s why. • It’s structure is easy to follow and the modules support and complement each other well • It’s written in a way that is easy to understand which is important when you’re new in business, with limited experience • Practical in its approach, it’s so easy to take the information and apply it immediately to your business. • The information is specific and targeted, again making it easy to relate to and apply • Each module is a great ready reference – every key point is backed up with examples and resources to illustrate, so you can refresh and refer whenever you need to • It’s accessible – there is the opportunity to speak with the girls directly and they always reply to emails within 48 hrs The wealth of experience the girls have gathered from owning and running their small businesses really shines through. It’s not all about theory, it’s about being practical and timely too. I’ve already put many of the tips and learnings into practice and reaped the rewards Thanks Alison and Emma. Anita McLachlan – SequinsandSand.com.au…the spirit of summer

I’ve watched these videos and I have to say that I like how the videos built upon each other. The examples and demonstrations were very effective and gave me practical tips on things I could do now for my business. These are great – thanks and I’ll be looking forward to the next one! Justine Barsley , OliBDesigns.com.au and PerthUpmarket.com.au

Here is a very special offer for you

We talked at length about what to charge for this package. We both agreed that what we’ll be sharing can literally be worth tens of THOUSANDS of dollars to you over the length of your business. And not only is there value of course in your increased income, but in the happiness, ease, and certainty you’ll feel from now on – running your very own successful business.

We know we could charge a lot for this information, as these strategies so far have ONLY been shared with our high-end clients. But we want this information to get out to as many of you as possible. And we know for some of you, this may be your first experience with us. So we want to make participating simply irresistible!

When you realize the power of what we have to share with you, and how it can and will change your business success when you take the time to learn this information, you know it would simply be foolish NOT to take advantage of this system. After much deliberation, we arrived at an investment of only $47.

Are you serious?

Yes, we know that is a bit crazy asking only $47, especially when you look at what this information is worth. I’m sure that number is well LESS than the price of what you actually make in profits from your website. That means this product will likely pay for itself IMMEDIATELY.

Get Instant Access To This Amazing System For A One Time Payment Of…

$197.00

Just $47

Our 100% Money Back Guarantee

By now you are probably thinking that this product is just what you are looking for. I want to take away all of the risk.

If at any time between now and the next 45 days, you can show that you have used and implemented the information and it has been of not help to you, simply drop us an email and tell us you want a refund and we’ll quickly refund your money – no questions asked. You have absolutely nothing to lose.

Within weeks you could recover the investment you put in!

Stop reading for a moment and ask yourself, “How much can I make in sales from each new customer?”

Let’s say one of your products/services you sell gives you a $50 profit margin and from implementing these traffic strategies into your business you get just one new customer. You will have immediately recovered your investment and that doesn’t take into consideration future payments by this customer. But let’s say you get 10 new customers, you would have made 10 times you investment in this course. Also remember these are customers you wouldn’t have normally got if you hadn’t followed our system.

The information and skills you learn from “Traffic Essentials” could end up making you 100 times more than your initial investment, which has got to be good news…something to think over.

So are you ready to drive targeted traffic and potential customers to your business then go ahead and get Traffic Essentials today. This easy to follow step by step system is packed full of information that actually works. What do you have to lose?

Yours in success

Alison Basson and Emma Rhoades

P.S “Ask yourself – is my time precious?” If it is, then stop trying to work out your own strategies and let us show you how so you can get your time back! Imagine what implementing just one strategy could do to your business success…we have over 7 strategies for you!

P.P.S It’s your choice at the end of the day. Is learning how to drive unlimited website visitors worth the cost of a meal out or are you happy to continue getting the same amount of visitors you are now. The decision is yours…join today!

If you have a website that sells anything, or you’re thinking of launching one, this is probably the most profitable message you’ll ever read.

There are millions of websites on the Internet trying to sell everything from simple products to lifestyle hopes and dreams, but only a very FEW of these are actually profitable “winners” while the majority are lucky to make any sales and are dead on arrival.

So what is it that separates the winners from the losers?

For your website to generate sales and profits, it needs to do just two things. It must draw traffic to the site and — most importantly — it must convert visitors into buyers.

Getting traffic is simple enough–you can even just buy it–IF your site generates enough sales to make it profitable to do that.

Converting traffic into sales is the real challenge–and the single factor that separates the BIG moneymakers from marketers who struggle.

So HOW do you maximize sales conversions and skyrocket your profits?

We’ve studied some of the most profitable websites and spoken with marketers who see “Notification of Payment Received” over and over everyday in their inboxes, and there are 28 stealth tactics they use to achieve mind blowing results and HUGE profits. Shockingly, these 28 tactics are actually simple to use, and YOU can use them and multiply your own results!

And, you can learn exactly what each is and how to use it in this power packed report, “Triple Your Conversions, Instantly: 28 Ways to Skyrocket Signups and Sales”

Just take a look at how you’ll benefit…

Just a sample of what you’ll learn: You’ll be shocked at why 80% of the people leave your web site – something so easily remedied it’s taken for granted — but shouldn’t be. You’ll be surprised to learn this huge percentage of potential customers that leave a site without completing a sale. The 4 things every website must do. Watch out for these 3 rules.  You leave even one out and you cut the time visitors spend on a page from an average of 2 minutes to less than 10 seconds. The Freebies: when & how to give them out. Service or Benefits?  The age-old debate…the winner may just surprise you. Okay, you’ve got the hook, now where do you put it in the sales page? 4 Reasons why you can’t do without the blog. Well, you’ve heard about them and probably even use them, but in the visitor to buyer exchange how effective are podcasts and videos? Without these 4 things a Sales Page just won’t work – ever! What you should know about upselling and downselling. 2 things you must have at the top of your sales page How to build customer rapport. How to harness the power of persuasion. How to make sure your message is accepted, remembered, and acted upon. If this doesn’t happen in 2 seconds or less your web site is in serious trouble. How to structure your message in language that persuades customers to buy. How to manage the human aspects of the sales process that normally take a lifetime to master.

Adding any one of these techniques to your website can instantly EXPLODE your conversion rate. Add all or most of these proven strategies to your website and you’ll flatten your competition with a punch they never saw coming.

These Are Specific Conversion-Boosting Strategies That Aren’t Available Elsewhere!

You’ll also discover…

• How to get THIS…because if you don’t have this one thing, your site is worthless.
• The hottest Viral Tactic used today to boost conversion. In just minutes, this unconventional method can make your sales skyrocket.
• Use these unorthodox techniques to get solid testimonials by email.
• Vendors and customers: How to use these 2 great sources for referrals.
• How to create customer evangelists in a matter of minutes.
• Why Press Releases are so important.
• Do this and visitors will never forget you.
• Master the technique of strategic story telling and see what it can do for you.

So there’s only one question left…  How many of these tactics are YOU going to use to boost your web site response?

How Much Does It Cost To Become The Next Internet Success Story? Absolutely Nothing. Either These Techniques Pay For Themselves… Or You Don’t Pay.

We’re so confident you’ll get a mind blowing boost from Triple Your Conversions, Instantly!, that you can use it for a full 30 days and if you aren’t 100% thrilled with your results we’ll refund your money–no questions asked!

And if you act now, you can download the entire guide instantly for the incredible price of just $67 $47 $9.95! (Once we’ve received enough testimonials the price will go up)

This is a no-brainer, you have the opportunity to make back your money ten times over in just the first 30 days.

P.S. There has never been a simpler way of boosting the traffic conversion and profits from your web site — until now.

To YOUR Success,

Emma Rhoades

Earnings Disclaimer

A media release is a document containing the message you want to tell them. It takes a specific format.

Your media release should include:

• Your business name and logo at the top.
• Your contact details near the top.
• The date.
• A heading that grabs the reader’s attention.
• The news formatted into individual short paragraphs, with the most interesting information summarised in the first paragraph.
• Background information about yourself or your business at the conclusion of the media release with its own heading.
• Check your media release for spelling and grammar. If your media release contains grammatical and spelling errors, it becomes illegible and doesn’t maintain your professional image.

Generally, the media release should not be more than a page, and I cannot stress enough how important it is to summarise the important and interesting information in the first one or two paragraphs. Why? Because journalists receive literally dozens of media releases a day, and do not have the time to read each and every one from top to bottom to work out whether or not it is of interest. They need to know immediately, and if your media release waffles on and on without getting to the point, I can guarantee that it will end up in the bin.

The language you use needs to be simple and to the point. Do not use technical jargon or unnecessary adjectives. Quotes, from yourself or relevant people in your business, are viewed upon favourably by the journalist. The best way to get an idea about how to write it is to read a newspaper – if you can get it to sound like a news article, that is perfect for the journalist. This means they can use much of the media release for the article as it is, without too many alterations.

The media release needs to answer the following questions where possible, and it’s a good idea to always keep the following in mind when writing it:

• What – what is it about, what’s happening?
• When – when is the event taking place or when did it happen?
• Where – is this Australia-wide, or local? What is the location?
• Who – who are the key people, and indeed the business, involved?
• How – what are the details?

I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read, and published.

Spread the News

Make your press release say something. No one wants to read boring articles, so make sure your media release is actually newsworthy. Simply stating that your business is open, won’t cut it. (Unless of course the place that publishes it have no readership and nothing else to report on!) Have an event such as a grand opening. Many companies have a grand opening or a special day where they use a gimmick of some sort and invite the media to come along. Some places invite radio stations to broadcast from their place of business for a certain amount of time.

You can also sponsor a sporting event, partner with a charity or tie your media release into a particular event at the time. For example, as I write this, interest rates are about to be cut for the first time in 7 years. If you can use this to your advantage in your business, then send out a media release. Chances are, it will be picked up pretty quickly! If you have a fashion business for example, run a media release close to the Melbourne Cup talking about this year’s fashion.

Send it on up

Most media releases are sent by email these days. Be sure however, not to send your media release as an attachment. Many a reporter has been stung by a virus this way and no will not open anything with an attachment. Ensure your press release goes to the appropriate journalist as a full email.

Contact me please!

Believe it or not, many people forget to put their contact details on a press release! Ensure you have full contact details either at the top of the release or at the bottom. This includes any addresses and full contact numbers – not just a mobile phone number.

Try to keep your press release to one page and ensure that no blatant advertising is included. Follow up with each journalist that received your media release until you receive an answer from them.

Using publicity as part of your marketing strategy and your marketing mix can bring in plenty of free business – so ensure you get the basics right the first time!

I’m sure you are wondering “can the marketing mix really be held accountable for my success?” You bet it can. You see, the marketing mix is the foundations of any business promotion. Read on to find how it works…

Not many people know of the Marketing Mix, or if they have heard of it, what it really means. Some think it’s all about the specials that they run in their business, or how many newspaper adverts they put it. Actually, it’s a combination of what is also commonly known as The 4 P’s.

Product, Price, Place and Promotion. In that order. Without one, the others fail. All 4 combined together will be 100% responsible for your promotion success. Let me go over them each and how they tie in together and you’ll start to see what I mean.

Product.

This refers to your physical product, or your service that you offer. Have you really looked at it? Pulled it apart and examined it from all angles? (And I don’t mean physically pull it apart!) What is so special about this product of yours? What are you really selling? For example, a hardware shop doesn’t sell drills; it sells holes in the walls. A hairdresser doesn’t sell haircuts, they sell confidence. Find your benefits and see if your product really delivers what you say it does. Once you know that the market wants your product, you can then go about pricing it.

Pricing

Many people get stuck on pricing of their products. The only time this should stump you is when you are introducing a brand new, individual, never been done before product or service into the market. Otherwise this is where your competition analysis comes into play. Who are your competitors? What products do they have that are similar to yours? Are the same type of people buying their products that you want to buy yours? Where do you fit into the marketplace? Are you going to come in cheaper than your competition?(A strategy that can never be sustained, I might add) or will you come with a different angle. This will help you to complete the pricing component of your marketing mix.

Place

This element refers to how people can buy your product. Do you have a retail shopfront? Can they purchase online? Do you have your own distributers? You will see that this section is critical to your marketing success. If people can only buy from your shopfront – what’s the point of advertising in a city ½ an hour away? Especially when your competitors are closer to them? By analysing this point carefully, you will discover that you can save precious marketing $$.

Promotion

This element is the part that people skip straight to. And funnily enough, if you haven’t done the above 3 points first, it’s useless! You are just throwing away all of your money and profits if you don’t know the answers to the above. Test yourself – get someone to ask you all of the above questions, try to overcome objections about your product. When you can passionately promote your product and overcome customers’ objections without any hesitation then you are ready to move on to the promotion aspect.

As you may already know, there are boundless avenues to promote your business. From mainstream marketing such as newspapers and magazines, to free publicity via press releases, to online marketing and social web, there are plenty of strategies that will fit well with your marketing mix, and save you thousands of dollars on your business promotion.

Promoting your business via different strategies is something that should be taken into account on a personal basis. What works for one business doesn’t mean it will work for yours. That is why you need to create your own action plan, based on your own strategies for your business. Get your copy of the Marketing Kit and learn more.

1) What do you want from your advertising? Why are you advertising in the first place? This step is crucial to get right before you undertake any type of advertising or marketing. Ask yourself the following questions. If you answer yes to more than one, then you need to do separate advertising campaigns. More on that later…

Are you trying to raise awareness of your brand?

Do you want more clients?

Are you after more visitors to your website?

Would you like to increase your database?

2) Know your target market. Who are they? And don’t just say the general public! You may have more than one particular market.  Just ensure that you choose only one market per advert. The worst thing you can do is write one advert and try to get everyone in from it.

Your target market can be made up geographically- (i.e. a bakery may look for anyone within a 10klm radius of their shop) or it can be made up demographically (i.e. – new mums, business owners, women, football fanatics etc). You can then narrow that down even more to new mums with girls, or boys; AFL fans, or Rugby Union fans etc. The more you narrow it down, the more targeted your advertising will be.

3) Write your advert. Use the above steps to come up with the first few pieces of your advert. Your headline should capture the attention of your target market. You also need to utilize the headline to tell readers why they need to keep reading. This is called the ‘benefit’. Why should they read your advert? Try some of the following for examples:

“Attention new Mums- Here’s how to get more sleep”

“Recent research suggests new mothers are not getting enough sleep”.

“Find out how to get more sleep now!”

“Discover how to increase your profits in 1 day!”

4) Include Incredible Offers.  Giving something away for free is one of the best offers. It doesn’t have to be a product of yours- try to build relationships with other business owners who share the same target market, but are not competitors. For example: An air conditioner installer may team up with the local air conditioning sales centre, and offer their services to the customers to install them. This way, the installer gets more work, plus the sales centre can offer a value packed bundle for their customer.

5) Include a Call to Action. Ensure you include a call to action and deadline in your offer. People always hate to feel they are missing out on something and the deadline will compel them to act. Utilise some of the following examples:

‘Hurry- competition closes next Friday! Email today to ensure you don’t miss out!”

Visit us before 28^th October to claim your Free Gift!

Bookings close by 24^th December- Call us today to ensure your placement!

Come in to The Plaza on Friday between 8am- 1pm to receive your Free Photo.

Check out the Marketing Kit for More Advertising ideas!

A marketing action plan is the most vital part of the planning process in your business. It details what strategies you will use, when you will do them, and what you hope to achieve. Setting goals and a timeframe is also crucial. Below are 5 tips to help you create your marketing action plan.

1)      What are you really selling? You need to work out what your benefits are, rather than your features. For example, if you are selling natural baby products, then your feature may be ‘all natural products’. But what does this mean for me? It means that I won’t have a chemical baby or bubs will be less prone to health risks etc.

2)      Define your own uniqueness. What is your USP? And try not to use cop out’s like ‘top service’ or ‘money back guarantee’. Find something that is unique about you and your business, that no-one else can replicate. Then use it. Use it all over your website, your emails, any interaction you have with your clients and prospective clients.

3)      So who might your target market be? Take some time to really think about this. Following on from the baby example above, you may think that your target market is mothers. And in a way, it is. But if you delve deeper into this, and ‘segment’ your market further, you will find that your marketing can be much more targeted. For example, if your products are priced at the higher end of the market, then you need mothers with a certain amount of disposable income. You won’t want to be attracting the bargain hunters, and this means you can cross out coupons as a method of marketing.

4)      Which strategy is for you? This is where many people fail to do some real research. The average business owner believes that the best way to market their business is via advertising. Wrong. Advertising may work for some businesses, but not for others. So how do you know which strategies work best for you?

Think about your target market. Your ideal customer. How are they feeling? What emotions do they go through before purchasing your product? Appeal to these emotions. Put yourself in their shoes and ask yourself how would they go about purchasing my product. For example, many products needs to be felt and touched before purchasing. Use strategies that incorporate this emotion.

5)      Track and report on how all strategies are doing. Always track your marketing. Ensure you keep an eye on it and take out what isn’t working, and increase those strategies that are working.

By now, you will be noticing that creating your own action plan takes time and effort to get it right. If you are unsure of what strategies will work best for your business, check out the Marketing Kit. Get your copy now.