If Traffic And Exposure Means Everything To You And Your Online Business, So Does Reading Every Single Line Of This Letter!

I’m sure you are wondering “can the marketing mix really be held accountable for my success?” You bet it can. You see, the marketing mix is the foundations of any business promotion. Read on to find how it works…

Not many people know of the Marketing Mix, or if they have heard of it, what it really means. Some think it’s all about the specials that they run in their business, or how many newspaper adverts they put it. Actually, it’s a combination of what is also commonly known as The 4 P’s.

Product, Price, Place and Promotion. In that order. Without one, the others fail. All 4 combined together will be 100% responsible for your promotion success. Let me go over them each and how they tie in together and you’ll start to see what I mean.

Product.

This refers to your physical product, or your service that you offer. Have you really looked at it? Pulled it apart and examined it from all angles? (And I don’t mean physically pull it apart!) What is so special about this product of yours? What are you really selling? For example, a hardware shop doesn’t sell drills; it sells holes in the walls. A hairdresser doesn’t sell haircuts, they sell confidence. Find your benefits and see if your product really delivers what you say it does. Once you know that the market wants your product, you can then go about pricing it.

Pricing

Many people get stuck on pricing of their products. The only time this should stump you is when you are introducing a brand new, individual, never been done before product or service into the market. Otherwise this is where your competition analysis comes into play. Who are your competitors? What products do they have that are similar to yours? Are the same type of people buying their products that you want to buy yours? Where do you fit into the marketplace? Are you going to come in cheaper than your competition?(A strategy that can never be sustained, I might add) or will you come with a different angle. This will help you to complete the pricing component of your marketing mix.

Place

This element refers to how people can buy your product. Do you have a retail shopfront? Can they purchase online? Do you have your own distributers? You will see that this section is critical to your marketing success. If people can only buy from your shopfront – what’s the point of advertising in a city ½ an hour away? Especially when your competitors are closer to them? By analysing this point carefully, you will discover that you can save precious marketing $$.

Promotion

This element is the part that people skip straight to. And funnily enough, if you haven’t done the above 3 points first, it’s useless! You are just throwing away all of your money and profits if you don’t know the answers to the above. Test yourself – get someone to ask you all of the above questions, try to overcome objections about your product. When you can passionately promote your product and overcome customers’ objections without any hesitation then you are ready to move on to the promotion aspect.

As you may already know, there are boundless avenues to promote your business. From mainstream marketing such as newspapers and magazines, to free publicity via press releases, to online marketing and social web, there are plenty of strategies that will fit well with your marketing mix, and save you thousands of dollars on your business promotion.

Promoting your business via different strategies is something that should be taken into account on a personal basis. What works for one business doesn’t mean it will work for yours. That is why you need to create your own action plan, based on your own strategies for your business. Get your copy of the Marketing Kit and learn more.

A marketing action plan is the most vital part of the planning process in your business. It details what strategies you will use, when you will do them, and what you hope to achieve. Setting goals and a timeframe is also crucial. Below are 5 tips to help you create your marketing action plan.

1)      What are you really selling? You need to work out what your benefits are, rather than your features. For example, if you are selling natural baby products, then your feature may be ‘all natural products’. But what does this mean for me? It means that I won’t have a chemical baby or bubs will be less prone to health risks etc.

2)      Define your own uniqueness. What is your USP? And try not to use cop out’s like ‘top service’ or ‘money back guarantee’. Find something that is unique about you and your business, that no-one else can replicate. Then use it. Use it all over your website, your emails, any interaction you have with your clients and prospective clients.

3)      So who might your target market be? Take some time to really think about this. Following on from the baby example above, you may think that your target market is mothers. And in a way, it is. But if you delve deeper into this, and ‘segment’ your market further, you will find that your marketing can be much more targeted. For example, if your products are priced at the higher end of the market, then you need mothers with a certain amount of disposable income. You won’t want to be attracting the bargain hunters, and this means you can cross out coupons as a method of marketing.

4)      Which strategy is for you? This is where many people fail to do some real research. The average business owner believes that the best way to market their business is via advertising. Wrong. Advertising may work for some businesses, but not for others. So how do you know which strategies work best for you?

Think about your target market. Your ideal customer. How are they feeling? What emotions do they go through before purchasing your product? Appeal to these emotions. Put yourself in their shoes and ask yourself how would they go about purchasing my product. For example, many products needs to be felt and touched before purchasing. Use strategies that incorporate this emotion.

5)      Track and report on how all strategies are doing. Always track your marketing. Ensure you keep an eye on it and take out what isn’t working, and increase those strategies that are working.

By now, you will be noticing that creating your own action plan takes time and effort to get it right. If you are unsure of what strategies will work best for your business, check out the Marketing Kit. Get your copy now.

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I understand how frustrating it can be when it comes to building your own online business. Not sure of what to do, where to start, or even whether working online is something you will be able to be successful with, it’s easy to see why so many entrepreneurs give up on their dreams of making money online.

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Whether you are interested in creating your own high profit digital products, reselling products, affiliate marketing, list building or traffic generation, this complete quick start guide reveals every strategy that has been proven to work!

I will guide you through every step of the way, so that you are able to begin building your own profitable online business in just a few hours, even if you have absolutely NO money to invest in your business!

Discover how you can start making money regardless of your experience, location or skill set. When it comes to making money online, the true freedom and flexibility is unrivaled by anything else.. It’s time for you to take control of your own financial destiny and focus on working for the one person who counts – yourself!

Here is just a little of what you’ll discover..

• Do you fear business failure?

• Do you experience the anxiety of not enough clients to make your business a success?

• What about feeling uncomfortable prospecting for new clients and just wish they would come directly to you?

How would you like to change the above, and start to experience happiness and less stress with having more business exposure and more clients?

I’m Emma Rhoades and I created this Marketing Kit for those who are primarily getting started in business and need some basic steps with their marketing.

The marketing kit will walk you through checking out your own backyard – I mean, what’s the point of marketing your business if your corporate image is terrible? -right through to plenty of low cost marketing ideas for you to implement right now.

You also need to know about your competition and how you can beat them!

The kit is divided up into 4 main parts – a getting started section where we talk about your corporate image, your competitors, the marketing mix and what marketing really is.

The next section talks about finding your target market – and in small business marketing, this is essential to get right from the start. You’ll find steps on how to identify your most profitable markets, and how to attract them to you.

Once you know this information, it’s time to learn how to create successful adverts and press releases for your business. You’ll also find a heap of other small business marketing strategies defined by how much they cost – so there’s something for everyone!

The kit also contains resources and tools such as free press release templates, free SWOT guides, links to free marketing plans etc.

For only $11.00 – this is a real bargain!

Now, you can either go and hunt for all of this information all over the internet, or you can get it right now for only $11.00 and get started marketing your business today!!

(please note, this is a downloadable ebook and you must return to Diva Promotions using the link given to you at paypal. This will take you to the page to download your marketing kit immediately)

Read on for what others are saying about this kit…

I think the kit is EXCELLENT. It kept me completely interested from start to finish. I really liked that I could sit down and read it in one sitting. You have explained everything in very simple terms that makes it really easy to understand. Basically, I have very little experience or confidence when it comes to marketing. You have clarified many of the “unknown” factors to me with simple language and clear realistic examples. The kit is very easy to read. I really enjoyed it.
Kelly -Babyblinks.com

Thankyou very much to Emma for my Start Up Marketing Kit. As I am about to launch a new website and expand my business, I am always on the lookout for things to help me grow my business. I found the Start Up Marketing Kit particularly useful, as it has a lot of practical hints and tips, and ideas that I can implement now such as free advertising ideas and ways to develop strategic alliances.
I found the kit really easy to read and I think it would be suitable for people just starting out with their businesses, as well as those who have an established business and would like to expand.
Carmen – business on the way!

How is this different from all the other marketing information out there? With this Start Up Marketing Kit you will:

• Learn how to find your ideal client - the person who actually wants and is looking for your services. By using this simple strategy, you’ll get yourself in front of the people that matter, therefore reducing any marketing costs.

• See why your database is your most valuable asset

• Unlock free strategies to grow your database in size

• Learn how to use this database to get even more sales

• Discover how using strategic alliances can triple the size of your business instantly

• Gain new marketing ideas for free/low cost marketing which will help to grow your business whilst keeping your overheads tiny – which will get you in front of your competition!

• Realise how to track and monitor your advertising and marketing strategies, so you can ditch what’s not working and keep those initiatives that are, allowing you to keep those extra profits!

• No longer be frustrated at how complicated marketing is! You can follow a step by step system that will allow you to build your foundation as you move through the marketing concepts

• Understand the importance of capture devices and how to use them to your advantage

• Discover the marketing mix, and what it means to your business

• Learn how to incorporate the newest marketing ideas into your business easily

By now, you will be realising that this kit is going to help you to understand marketing and how you can benefit from putting some of the strategies and marketing ideas into place.

Now, just for a moment, follow me on this one. If you put into practice just 3 of the tactics outlined in this marketing kit, you will easily make your investment of $11 back. How quickly you make that back is up to you…

And lets keep going with this, because after you’ve made back your tiny amount of $11, the strategies you can keep implementing and will actually give you Free money!!! How cool is that!!

Now, you can probably find most of this stuff somewhere on the internet. BUT, it’s going to take you a very long time to compile the information I have here. Now, how much is your time worth? More than $11 per hour? Cause it’s going to take you longer than 1 hour to get all this stuff, AND you won’t even be able to find all the examples as they come purely from me.

If you’re really serious about increasing your business exposure and understanding how marketing can help your business, then you need to take immediate action!

(please note – this kit is a downloadable e-book. You must return to Diva Promotions after payment using the link given to you at paypal to receive the download link)