Advertising – Make yours more effective
Discover The 5 Most Effective Ways to Get More Out of Your Advertising Dollar.
1) What do you want from your advertising? Why are you advertising in the first place? This step is crucial to get right before you undertake any type of advertising or marketing. Ask yourself the following questions. If you answer yes to more than one, then you need to do separate advertising campaigns. More on that later…
Are you trying to raise awareness of your brand?
Do you want more clients?
Are you after more visitors to your website?
Would you like to increase your database?
2) Know your target market. Who are they? And don’t just say the general public! You may have more than one particular market. Just ensure that you choose only one market per advert. The worst thing you can do is write one advert and try to get everyone in from it.
Your target market can be made up geographically- (i.e. a bakery may look for anyone within a 10klm radius of their shop) or it can be made up demographically (i.e. – new mums, business owners, women, football fanatics etc). You can then narrow that down even more to new mums with girls, or boys; AFL fans, or Rugby Union fans etc. The more you narrow it down, the more targeted your advertising will be.
3) Write your advert. Use the above steps to come up with the first few pieces of your advert. Your headline should capture the attention of your target market. You also need to utilize the headline to tell readers why they need to keep reading. This is called the ‘benefit’. Why should they read your advert? Try some of the following for examples:
“Attention new Mums- Here’s how to get more sleep”
“Recent research suggests new mothers are not getting enough sleep”.
“Find out how to get more sleep now!”
“Discover how to increase your profits in 1 day!”
4) Include Incredible Offers. Giving something away for free is one of the best offers. It doesn’t have to be a product of yours- try to build relationships with other business owners who share the same target market, but are not competitors. For example: An air conditioner installer may team up with the local air conditioning sales centre, and offer their services to the customers to install them. This way, the installer gets more work, plus the sales centre can offer a value packed bundle for their customer.
5) Include a Call to Action. Ensure you include a call to action and deadline in your offer. People always hate to feel they are missing out on something and the deadline will compel them to act. Utilise some of the following examples:
‘Hurry- competition closes next Friday! Email today to ensure you don’t miss out!”
Visit us before 28th October to claim your Free Gift!
Bookings close by 24th December- Call us today to ensure your placement!
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Check out the Marketing Kit for More Advertising ideas!
