How Do Search Engines Work – Web Crawler
December 17, 2009 by
Filed under Driving Traffic
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
Learn more about how keywords work and get your own keyword machine.
Rapid Online Advertising
December 12, 2009 by
Filed under Advertising, Driving Traffic, Marketing
If Traffic And Exposure Means Everything To You And Your Online Business, So Does Reading Every Single Line Of This Letter!
What is the most important element to a business startup of any kind?
Nope, it’s not the product quality. Customer service is out. Branding and price hasn’t got much to do with it either, even though all these elements are important.
But no where near as crucial as this.
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Otherwise how else do you expect to get known let alone receive any business? 
Unfortunately, most budding self-made entrepreneurs go online with the (wrong) mentality that if you set up your website, “they” will come. This couldn’t be any further from the truth.
Unless you know Search Engine Optimization, of course. But then, do you? Plus, I’m sure you will agree with me that there’s more to Online Advertising than just depending on the Search Engines to draw in targeted prospects for you.
While the good news is that there is an abundance of ways to draw traffic and advertise your Internet Business online in many fashion, the bad news on the other side of the coin is that many advertising methods introduce one-off results or mediocre solutions.
And what happens next? You would be frustrated. You would be trapped in the vicious cycle of advertising forever, looking for the “magic bullet” to end it all.
How would you like to employ Rapid Online Advertising strategies that funnels in HIGHLY TARGETED traffic of prospects who are interested in your product or service into your websites?
And do it like the gurus of Online Advertising do - drive them in masses?
PLUS – with the least effort possible?
Now is your chance.
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Finally… now you too can solve your ultimate problem and no matter how many Internet Business startups you create, the traffic and advertising puzzle will always remain solved -allowing you to achieve more and more with less and less!
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… this is EXACTLY how much this manual is worth.
But this E-Book is yours today for only $5.95.
It’s quite a bargain considering the price I am asking for pales in comparison to the value of the information you are receiving. If you don’t see the value you’re getting, you’re crazy!
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