Triple Your Conversion Rate

If you have a website that sells anything, or you’re thinking of launching one, this is probably the most profitable message you’ll ever read.

There are millions of websites on the Internet trying to sell everything from simple products to lifestyle hopes and dreams, but only a very FEW of these are actually profitable “winners” while the majority are lucky to make any sales and are dead on arrival.

So what is it that separates the winners from the losers?

For your website to generate sales and profits, it needs to do just two things. It must draw traffic to the site and — most importantly — it must convert visitors into buyers.

“Research has shown that the average visit to a website is less than 30 seconds. Bottom line, you either hook your client in those 30 seconds or they click off.”

Getting traffic is simple enough–you can even just buy it–IF your site generates enough sales to make it profitable to do that.

Converting traffic into sales is the real challenge–and the single factor that separates the BIG moneymakers from marketers who struggle.

So HOW do you maximize sales conversions and skyrocket your profits?

We’ve studied some of the most profitable websites and spoken with marketers who see “Notification of Payment Received” over and over everyday in their inboxes, and there are 28 stealth tactics they use to achieve mind blowing results and HUGE profits. Shockingly, these 28 tactics are actually simple to use, and YOU can use them and multiply your own results!

And, you can learn exactly what each is and how to use it in this power packed report, “Triple Your Conversions, Instantly: 28 Ways to Skyrocket Signups and Sales”

Just take a look at how you’ll benefit…

Just a sample of what you’ll learn: You’ll be shocked at why 80% of the people leave your web site – something so easily remedied it’s taken for granted — but shouldn’t be. You’ll be surprised to learn this huge percentage of potential customers that leave a site without completing a sale. The 4 things every website must do. Watch out for these 3 rules.  You leave even one out and you cut the time visitors spend on a page from an average of 2 minutes to less than 10 seconds. The Freebies: when & how to give them out. Service or Benefits?  The age-old debate…the winner may just surprise you. Okay, you’ve got the hook, now where do you put it in the sales page? 4 Reasons why you can’t do without the blog. Well, you’ve heard about them and probably even use them, but in the visitor to buyer exchange how effective are podcasts and videos? Without these 4 things a Sales Page just won’t work – ever! What you should know about upselling and downselling. 2 things you must have at the top of your sales page How to build customer rapport. How to harness the power of persuasion. How to make sure your message is accepted, remembered, and acted upon. If this doesn’t happen in 2 seconds or less your web site is in serious trouble. How to structure your message in language that persuades customers to buy. How to manage the human aspects of the sales process that normally take a lifetime to master.

Adding any one of these techniques to your website can instantly EXPLODE your conversion rate. Add all or most of these proven strategies to your website and you’ll flatten your competition with a punch they never saw coming.

These Are Specific Conversion-Boosting Strategies That Aren’t Available Elsewhere!

You’ll also discover…

• How to get THIS…because if you don’t have this one thing, your site is worthless.
• The hottest Viral Tactic used today to boost conversion. In just minutes, this unconventional method can make your sales skyrocket.
• Use these unorthodox techniques to get solid testimonials by email.
• Vendors and customers: How to use these 2 great sources for referrals.
• How to create customer evangelists in a matter of minutes.
• Why Press Releases are so important.
• Do this and visitors will never forget you.
• Master the technique of strategic story telling and see what it can do for you.

So there’s only one question left…  How many of these tactics are YOU going to use to boost your web site response?

How Much Does It Cost To Become The Next Internet Success Story? Absolutely Nothing. Either These Techniques Pay For Themselves… Or You Don’t Pay.

We’re so confident you’ll get a mind blowing boost from Triple Your Conversions, Instantly!, that you can use it for a full 30 days and if you aren’t 100% thrilled with your results we’ll refund your money–no questions asked!

And if you act now, you can download the entire guide instantly for the incredible price of just $67 $47 $9.95! (Once we’ve received enough testimonials the price will go up)

Fast Action Bonus! Act now, and you’ll also get Master Resale Rights, including sales page and graphics, absolutely FREE!

This is a no-brainer, you have the opportunity to make back your money ten times over in just the first 30 days.

YES! I Want The Secrets Right Now! I am ready to learn how to Triple MY Conversions, Instantly, and I understand: These are up to date and tested techniques proven in the real world. These are simple techniques which can be applied in minutes. These techniques will have a breathtaking effect on my traffic conversion. This product is an instant download. I can put these shockingly simple tactics to work in minutes! 30 Day 100%-Satisfaction Money-Back Guarantee Just Download “Triple Your  Conversions, Instantly! 28 Ways to Skyrocket Signups and Sales” Start reviewing and using all the tips and advice for yourself, for the next month! If you aren’t completely satisfied with the results, you won’t pay a single cent.

P.S. There has never been a simpler way of boosting the traffic conversion and profits from your web site — until now.

To YOUR Success,

Emma Rhoades

Earnings Disclaimer

Tips on writing a Media Release

The best and most common way of communicating with the media is through preparing and distributing a media release to them. A media release is also known as a press release or a news release.

A media release is a document containing the message you want to tell them. It takes a specific format.

Your media release should include:

• Your business name and logo at the top.
• Your contact details near the top.
• The date.
• A heading that grabs the reader’s attention.
• The news formatted into individual short paragraphs, with the most interesting information summarised in the first paragraph.
• Background information about yourself or your business at the conclusion of the media release with its own heading.
• Check your media release for spelling and grammar. If your media release contains grammatical and spelling errors, it becomes illegible and doesn’t maintain your professional image.

Generally, the media release should not be more than a page, and I cannot stress enough how important it is to summarise the important and interesting information in the first one or two paragraphs. Why? Because journalists receive literally dozens of media releases a day, and do not have the time to read each and every one from top to bottom to work out whether or not it is of interest. They need to know immediately, and if your media release waffles on and on without getting to the point, I can guarantee that it will end up in the bin.

The language you use needs to be simple and to the point. Do not use technical jargon or unnecessary adjectives. Quotes, from yourself or relevant people in your business, are viewed upon favourably by the journalist. The best way to get an idea about how to write it is to read a newspaper – if you can get it to sound like a news article, that is perfect for the journalist. This means they can use much of the media release for the article as it is, without too many alterations.

The media release needs to answer the following questions where possible, and it’s a good idea to always keep the following in mind when writing it:

• What – what is it about, what’s happening?
• When – when is the event taking place or when did it happen?
• Where – is this Australia-wide, or local? What is the location?
• Who – who are the key people, and indeed the business, involved?
• How – what are the details?

Publicity and Press Releases – What Every Small Business Owner Needs to Know.

Publicity and writing press releases can yield plenty of new customers to your business. The best thing is that, done correctly, a publicity campaign can be completely free! Learn how the publicity experts do it.

I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read, and published.

Spread the News

Make your press release say something. No one wants to read boring articles, so make sure your media release is actually newsworthy. Simply stating that your business is open, won’t cut it. (Unless of course the place that publishes it have no readership and nothing else to report on!) Have an event such as a grand opening. Many companies have a grand opening or a special day where they use a gimmick of some sort and invite the media to come along. Some places invite radio stations to broadcast from their place of business for a certain amount of time.

You can also sponsor a sporting event, partner with a charity or tie your media release into a particular event at the time. For example, as I write this, interest rates are about to be cut for the first time in 7 years. If you can use this to your advantage in your business, then send out a media release. Chances are, it will be picked up pretty quickly! If you have a fashion business for example, run a media release close to the Melbourne Cup talking about this year’s fashion.

Send it on up

Most media releases are sent by email these days. Be sure however, not to send your media release as an attachment. Many a reporter has been stung by a virus this way and no will not open anything with an attachment. Ensure your press release goes to the appropriate journalist as a full email.

Contact me please!

Believe it or not, many people forget to put their contact details on a press release! Ensure you have full contact details either at the top of the release or at the bottom. This includes any addresses and full contact numbers – not just a mobile phone number.

Try to keep your press release to one page and ensure that no blatant advertising is included. Follow up with each journalist that received your media release until you receive an answer from them.

Using publicity as part of your marketing strategy and your marketing mix can bring in plenty of free business – so ensure you get the basics right the first time!

Marketing Mix – How powerful is it really?

Marketing Mix – Discover How This Powerful Concept Can Be 100% Responsible for Your Success

I’m sure you are wondering “can the marketing mix really be held accountable for my success?” You bet it can. You see, the marketing mix is the foundations of any business promotion. Read on to find how it works…

Not many people know of the Marketing Mix, or if they have heard of it, what it really means. Some think it’s all about the specials that they run in their business, or how many newspaper adverts they put it. Actually, it’s a combination of what is also commonly known as The 4 P’s.

Product, Price, Place and Promotion. In that order. Without one, the others fail. All 4 combined together will be 100% responsible for your promotion success. Let me go over them each and how they tie in together and you’ll start to see what I mean.

Product.

This refers to your physical product, or your service that you offer. Have you really looked at it? Pulled it apart and examined it from all angles? (And I don’t mean physically pull it apart!) What is so special about this product of yours? What are you really selling? For example, a hardware shop doesn’t sell drills; it sells holes in the walls. A hairdresser doesn’t sell haircuts, they sell confidence. Find your benefits and see if your product really delivers what you say it does. Once you know that the market wants your product, you can then go about pricing it.

Pricing

Many people get stuck on pricing of their products. The only time this should stump you is when you are introducing a brand new, individual, never been done before product or service into the market. Otherwise this is where your competition analysis comes into play. Who are your competitors? What products do they have that are similar to yours? Are the same type of people buying their products that you want to buy yours? Where do you fit into the marketplace? Are you going to come in cheaper than your competition?(A strategy that can never be sustained, I might add) or will you come with a different angle. This will help you to complete the pricing component of your marketing mix.

Place

This element refers to how people can buy your product. Do you have a retail shopfront? Can they purchase online? Do you have your own distributers? You will see that this section is critical to your marketing success. If people can only buy from your shopfront – what’s the point of advertising in a city ½ an hour away? Especially when your competitors are closer to them? By analysing this point carefully, you will discover that you can save precious marketing $$.

Promotion

This element is the part that people skip straight to. And funnily enough, if you haven’t done the above 3 points first, it’s useless! You are just throwing away all of your money and profits if you don’t know the answers to the above. Test yourself – get someone to ask you all of the above questions, try to overcome objections about your product. When you can passionately promote your product and overcome customers’ objections without any hesitation then you are ready to move on to the promotion aspect.

As you may already know, there are boundless avenues to promote your business. From mainstream marketing such as newspapers and magazines, to free publicity via press releases, to online marketing and social web, there are plenty of strategies that will fit well with your marketing mix, and save you thousands of dollars on your business promotion.

Promoting your business via different strategies is something that should be taken into account on a personal basis. What works for one business doesn’t mean it will work for yours. That is why you need to create your own action plan, based on your own strategies for your business. Get your copy of the Marketing Kit and learn more.

Advertising – Make yours more effective

Discover The 5 Most Effective Ways to Get More Out of Your Advertising Dollar.

1) What do you want from your advertising? Why are you advertising in the first place? This step is crucial to get right before you undertake any type of advertising or marketing. Ask yourself the following questions. If you answer yes to more than one, then you need to do separate advertising campaigns. More on that later…

Are you trying to raise awareness of your brand?

Do you want more clients?

Are you after more visitors to your website?

Would you like to increase your database?

2) Know your target market. Who are they? And don’t just say the general public! You may have more than one particular market.  Just ensure that you choose only one market per advert. The worst thing you can do is write one advert and try to get everyone in from it.

Your target market can be made up geographically- (i.e. a bakery may look for anyone within a 10klm radius of their shop) or it can be made up demographically (i.e. – new mums, business owners, women, football fanatics etc). You can then narrow that down even more to new mums with girls, or boys; AFL fans, or Rugby Union fans etc. The more you narrow it down, the more targeted your advertising will be.

3) Write your advert. Use the above steps to come up with the first few pieces of your advert. Your headline should capture the attention of your target market. You also need to utilize the headline to tell readers why they need to keep reading. This is called the ‘benefit’. Why should they read your advert? Try some of the following for examples:

“Attention new Mums- Here’s how to get more sleep”

“Recent research suggests new mothers are not getting enough sleep”.

“Find out how to get more sleep now!”

“Discover how to increase your profits in 1 day!”

4) Include Incredible Offers.  Giving something away for free is one of the best offers. It doesn’t have to be a product of yours- try to build relationships with other business owners who share the same target market, but are not competitors. For example: An air conditioner installer may team up with the local air conditioning sales centre, and offer their services to the customers to install them. This way, the installer gets more work, plus the sales centre can offer a value packed bundle for their customer.

5) Include a Call to Action. Ensure you include a call to action and deadline in your offer. People always hate to feel they are missing out on something and the deadline will compel them to act. Utilise some of the following examples:

‘Hurry- competition closes next Friday! Email today to ensure you don’t miss out!”

Visit us before 28^th October to claim your Free Gift!

Bookings close by 24^th December- Call us today to ensure your placement!

Come in to The Plaza on Friday between 8am- 1pm to receive your Free Photo.

Check out the Marketing Kit for More Advertising ideas!

Create Your Own Marketing Action Plan

earn how to create your own marketing action plan

A marketing action plan is the most vital part of the planning process in your business. It details what strategies you will use, when you will do them, and what you hope to achieve. Setting goals and a timeframe is also crucial. Below are 5 tips to help you create your marketing action plan.

1)      What are you really selling? You need to work out what your benefits are, rather than your features. For example, if you are selling natural baby products, then your feature may be ‘all natural products’. But what does this mean for me? It means that I won’t have a chemical baby or bubs will be less prone to health risks etc.

2)      Define your own uniqueness. What is your USP? And try not to use cop out’s like ‘top service’ or ‘money back guarantee’. Find something that is unique about you and your business, that no-one else can replicate. Then use it. Use it all over your website, your emails, any interaction you have with your clients and prospective clients.

3)      So who might your target market be? Take some time to really think about this. Following on from the baby example above, you may think that your target market is mothers. And in a way, it is. But if you delve deeper into this, and ‘segment’ your market further, you will find that your marketing can be much more targeted. For example, if your products are priced at the higher end of the market, then you need mothers with a certain amount of disposable income. You won’t want to be attracting the bargain hunters, and this means you can cross out coupons as a method of marketing.

4)      Which strategy is for you? This is where many people fail to do some real research. The average business owner believes that the best way to market their business is via advertising. Wrong. Advertising may work for some businesses, but not for others. So how do you know which strategies work best for you?

Think about your target market. Your ideal customer. How are they feeling? What emotions do they go through before purchasing your product? Appeal to these emotions. Put yourself in their shoes and ask yourself how would they go about purchasing my product. For example, many products needs to be felt and touched before purchasing. Use strategies that incorporate this emotion.

5)      Track and report on how all strategies are doing. Always track your marketing. Ensure you keep an eye on it and take out what isn’t working, and increase those strategies that are working.

By now, you will be noticing that creating your own action plan takes time and effort to get it right. If you are unsure of what strategies will work best for your business, check out the Marketing Kit. Get your copy now.

Tips to get repeat web traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

How do search engines work – Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Video Marketing – an Essential Part of SEO

Almost all website owners will be in constant search of opportunities to build links to their websites. If they come across any such opportunity they are sure to grab it with both hands. Let me point out one such brilliant opportunity.

The Emergence of Video Marketing:

A new phenomenon in Internet marketing has been the recent emergence of video marketing. Video sites are cropping up by the dozens in order to take advantage of this latest craze.

According to New York Times, 75% of online users watch videos. And according to eMarketer, more than 50% of online traffic is related to videos. So it will be absolutely unimaginable for the wise marketer to neglect this new opportunity.

If you want to gain backlinks to your website, and get tons of free visitors then you need to pay attention to video marketing. Add video marketing and video submissions to your SEO efforts!

Earlier it was sufficient from SEO perspective to do article submissions and website directory submissions. But now that is not enough. You also need to target web 2.0 traffic – and for that you have to add social bookmarking and video submissions to your armory.

There is a lot of similarity in video marketing and link building. You need to adopt the same approach and mindset for both. In link building, you are on the constant lookout for places from where you can get a few links to your website. Similarly you should be on the lookout for some great places to submit your videos for maximum exposure.

Video Marketing Simplified:

Let me outline a few important steps to do video marketing and reap huge SEO benefits.

1. Make a short quality video about your product, service or some topic related to your niche. The video need not be perfect or absolutely professional. But make sure it is unique, interesting and useful in some way to the viewer.

2. Upload your video to popular video sharing sites like youtube, Google video, Yahoo video etc.

3. Include your important keywords in the tags and video description while submitting your video.

4. Don’t forget to include a link to your website in the video description.

5. Social bookmark the video link you just submitted to youtube or any other video site. This can help in more links to you.

6. Find out more such video sites that receive high traffic in order to submit your video to them.

7. Create more videos and repeat the above steps. You should get better with practice. In order to save time you can use video distribution services like heyspread or tubemogul.

Advantages of Video Marketing:

The above steps will help you in many ways. Firstly you can gain instant exposure and receive free traffic from these high traffic sites. Secondly you are getting backlinks to your site as you included a link in the video description.

These backlinks are very important from SEO viewpoint. That is because most of the video sites have high pagerank and Google values links from such sites.

Another advantage is that you are reaching out to those people who are not interested in reading long articles but would prefer to watch a video. You are making use of different media and not depending solely on articles.

As you know that in order to remain on top of search engine rankings, you need to utilize all tools and resources at your disposal. It would be a big mistake if you don’t do so as your competition will then get ahead of you very easily.

So start utilizing video marketing for building backlinks and getting free traffic.

Tip: If you would like your video to appear at the end of a competitors video, all you have to do is use the same title tags and keywords that they have used. Just ensure that you place them in the exact same order as they appear on your competitors video and your video will be the next one shown after a viewer finishes watching their video!

Resources:

Yahoo Video:

http://video.yahoo.com/

Daily Motion:

http://www.DailyMotion.com/

iFilm:

http://www.iFilm.com/

AOL Uncut:

http://uncutvideo.aol.com/

VidiLife:

http://www.Vidilife.com/

Grouper:

http://www.Grouper.com/

Veoh:

http://www.Veoh.com/

Revver:

http://www.Revver.com/

Camtasia (For PCs only at this time)

http://www.Camtasia.com/

iShowU (Mac users)

http://store.shinywhitebox.com/home/home.html

Video Distribution Sites:

You Tube:

http://www.YouTube.com/

Google Video:

http://video.google.com/

Press Releases

With sites like http://www.PRWeb.com/, you are able to send out an announcement that contains information about your website. Internet Marketers from all niche markets have witnessed incredible success both in search engine ranking and in the traffic and attention generated by releasing a press or news announcement.

Here is a simple yet effective format for press releases:

1) For Immediate Release (or “For Release On “Date Here”).

2)  Compelling Headline

You need your press release to catch the attention of your prospects quickly. Now isn’t the time to try to be witty which can end up confusing. Make sure your title is strong and direct. If you want to get a few ideas from successful titles, browse through existing press releases and jot down notes that will help you create your own.

3) First Paragraph Hook

Your first paragraph is exceptionally important and needs to hook your reader in or you’ll lose their attention quickly. Include the “Who, What, Where, Why and Why’s” within your first paragraph for best results. Cut down any excess text that you don’t need and keep things focused and on track. Be sure that you highlight the most important aspects of your press release within the first paragraph.

4) Body

Continue weaving your body around your first paragraph, keeping it exciting, entertaining and interesting.  Keep the momentum going!

5) Contact Information

Be sure to include a mailing address, telephone number, fax number, email address and of course, your website URL.

6) Finish your press release with three ### symbols which indicates in the professional world of publishing that it is the end of your press release.

Make sure to proofread your press release before publishing and have a friend go over it to ensure that it reads smoothly and is comprehensive, even to someone who may not be familiar with your niche market or website.

Resources:

http://www.PRWeb.com/

http://www.24-7pressrelease.com/

http://www.free-press-release.com/

http://www.PR.com/

http://www.PressMethod.com/

http://www.MassMediaDistribution.com/

http://www.CustomPressRelease.com/(press release writing service)

http://www.SoftPressRelease.com/

http://www.PRnewsWire.com/

http://www.eReleases.com/

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